SEIWA KASEI set up a booth at the in-cosmetics Global 2025 schedule to take place in Amsterdam, The Netherlands from April 8th to 10th, 2025.
It was a great experience to meet a lot of people in many countries and the event was a huge success. This year, we put more effort into booth design than in previous years, and we received favorable feedback from many customers.Thanks for everything!!
Participation Overview
Product Information
This is the most popular product selected from the lineup we showcased at our booth.
Vistanol™ GDHR-Pure
Vistanol GDHR-Pure is a 100% plant-derived alternative ester oil that provides a luster like lanolin and a texture like dimethicone.This product can impart a lanolin-like luster and excellent moisturizing properties. It also gives a dimethicone-like texture and repairing effect to the hair.
We introduced it under the catchphrase 'Non-Silicone solution'. There were so many customers impressed by the Dimethicone-Like texture when it is added into hair care products at a low dosage.
Promois™ WR-CAQ
Promois WR-CAQ is an anti-frizz hair care ingredient with high plant origin index.
In addition to suppressing the lift-up of hair cuticle by repairing it, this product also inhibits humidity-induced hair swell by recovering the hair’s hydrophobic barrier lost by damage.
It seemed that many visitors were working on projects themed around anti-frizz, and we received a lot of positive feedback on both the hair bundle displays and the overall booth.
iVC™ 3GA
iVC 3GA is a vitamin C derivative with anti-photoaging effect. It inhibits production of ROS; Reactive Oxygen Species generated by ultraviolet rays, blue light and infrared rays, and reduces age spot, dullness or wrinkle formation. iVC 3GA also has high stability against coloring, so it is suitable for high-concentration cosmetics.
The challenges of high-concentration Vitamin C serum and stability are common worldwide, and many customers came to our booth seeking solutions to these issues.
Amitose™ R-PD
Amitose R-PD is developed by our unique technology and gives long-lasting moisturizing effect.
It has various effects, so it can be applied to wide range of cosmetic formulations from hair care to skin care products.
Many customers who visited our booth showed interest in the catchphrase of "96-Hour Moisturizing".
Link
・ in-cosmetics Global 2025 Official website
・ Information page of Seiwa Kasei
